Article written by Michael Fridjhon
© Business Day Friday 29 July 2011

AUTHENTICITY in wine can be overrated. A bottle that perfectly expresses a lousy site is destined to give very little pleasure, no matter how good the wine-making. Those who believe in the primacy of place are faced with two alternatives. They must either make the most authentic statement from the land they own, taking their chances on whether it’s the right place to have planted a particular variety, or they must seek out vineyards with the special qualities they most wish to capture.

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